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Enhanced business decisions through data-driven insights

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Throughout my career, I’ve developed a keen interest in web analytics, which has led me to pursue an intermediate to advanced level of study in GA4 and Google Tag Manager. This expertise enables me to effectively manage the tagging and tracking of websites and e-commerce platforms by sending custom events. These events are particularly valuable for A/B testing, allowing us to capture secondary KPIs and gain deeper insights into user behavior. I have designed analytics plans for both websites and apps, and subsequently managed small teams of developers to track these events and create dashboards for monitoring client or funnel status.

Most of what I’ve learned in this matter is from CXL CRO certification and the courses of Analytics mania.