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Content creation for Red Bull Latam

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I assisted Red Bull in auditing their websites for the Latin market to enhance their organic traffic and identify areas for technical improvement. Additionally, I crafted numerous articles centered on topics they wished to share with their community, aiming to attract new users interested in extreme sports and gaming. These articles were written in Spanish and served as a reference for adaptation to the specific country and its slang. In this example, I will showcase an article where I reviewed five incredible extreme sports movies produced by Red Bull, creating compelling summaries to motivate people to watch these movies for free on their platform.

This article illustrates my approach to content creation, a process that begins with considering what the target audience would find appealing to read or view, thereby enhancing the content’s attractiveness. Initially, I research potential keywords and benchmark against similar articles that are generating significant organic traffic. Subsequently, I outline the structure of the article. Following that, I allow my creativity to flow freely, guiding the content’s development. The final step involves editing the text to align with the specific brand’s writing style, ensuring the content not only resonates with the audience but also embodies the brand’s voice.

Read the article (Spanish) >>