Enhanced business decisions through data-driven insights

Throughout my career, I’ve developed a keen interest in web analytics, which has led me to pursue an intermediate to advanced level of study in GA4 and Google Tag Manager. This expertise enables me to effectively manage the tagging and tracking of websites and e-commerce platforms by sending custom events. These events are particularly valuable […]

Improving Web and Test with Mockups

Whether it’s for crafting a new website or outlining an A/B test, I typically work with Figma ensuring clear communication with the developers. This is essential for creating the optimal user experience and achieving our desired outcomes. Below are some examples of concise copy for A/B testing or full website development, aimed at refining the […]

Understanding the World through Photography

Although my journey with photography has primarily been a pursuit of personal and artistic expression, some of my photographs have found utility in commercial and editorial contexts. I have contributed to fashion portfolios for models and actors, focusing on concept development, lighting, and photography. Additionally, I’ve undertaken commercial photography projects for real estate and restaurants. […]

Bootstraping Bariatrica

For this project, I received the design from a designer. My role involved building the website using Bootstrap and hosting it on AWS. This is a basic project that utilizes Bootstrap, CSS, and a bit of JavaScript for the BMI calculator. Visit Bariatrica’s website >>

Better homes for Belgium people with Hubo

Hubo, akin to Home Depot in Belgium, specializes in selling home improvement tools. Through Dexter Agency, I’ve been involved in their CRO (Conversion Rate Optimization) project. We’ve implemented successful tests that I’ve led from 6 months ago, boosting their conversion rate by around 10% over the last year. Many team members have been involved in […]

Introducing CBD to Mexico with Koi

I have a personal journey with this website. I began working with them before the pandemic, helping to kickstart their sales. However, after a brand from the US directed the Mexican website to collaborate with an authorized agency, changes were made that negatively impacted the SEO, leading to a sales decline, which is evident in […]

Building the Best Landing Page for Wakku

Wakku is an exceptional company. They focus on enhancing happiness at work and overall for the people. I encountered them several years ago, and initially, I offered advice to help them expand their business and to clarify their initial website, which is soon to undergo a major revamp. Currently, we are in the process of […]

Driving High-Ticket Real Estate Leads with Low Budget: Luxxu

Running the campaign for Luxxu is a significant challenge due to their historically low conversion rate and minimal lead generation for their high-ticket property real estate website. Previously, they managed to secure around 30 leads per month through a different ad account. Unfortunately, they lost access to their manager and their campaign, forcing us to […]

Content creation for Red Bull Latam

I assisted Red Bull in auditing their websites for the Latin market to enhance their organic traffic and identify areas for technical improvement. Additionally, I crafted numerous articles centered on topics they wished to share with their community, aiming to attract new users interested in extreme sports and gaming. These articles were written in Spanish […]